How We Transformed Atori Tours
A deep dive into how we helped a traditional travel agency become a digital-first brand with massive social media growth.
The Problem
Atori Tours, a 15-year-old travel agency, was struggling to compete in the digital age. Their target audience had shifted to discovering travel inspiration on social media, but the brand had minimal online presence.
Outdated brand identity that didn't resonate with younger travelers
Less than 2,000 followers across all social platforms
No video content strategy or production capability
Declining bookings with 60% of business coming from referrals
The Solution
We developed a comprehensive digital transformation strategy focusing on visual storytelling and community building.
Brand Refresh
Complete visual identity overhaul with a modern, adventure-focused aesthetic that appeals to millennial and Gen-Z travelers.
Content Production
Produced 100+ reels and short-form videos showcasing destinations, travel tips, and client experiences.
Social Strategy
Implemented a data-driven posting strategy with optimal timing, hashtag research, and engagement protocols.
Paid Amplification
Strategic ad campaigns targeting travel enthusiasts with high-performing organic content as creative.
The Results
Within 6 months, Atori Tours transformed from a traditional agency into a digital-first travel brand with a thriving online community.
YNWA Media didn't just help us grow our social media—they completely transformed how we do business. We're now reaching customers we never could have before.".
Sarah Johnson
Marketing Director – Atori Tours
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